The Importance of a Great Lead Generation System

Archive for the ‘Internet Marketing’ Category

The Importance of a Great Lead Generation System

Saturday, October 9th, 2010

Network marketing involves two different income streams yet both rely on you being able to generate leads effectively. Whether you are looking for prospects to sell products and services to or whether you need new recruits to expand your “sales force” and increase your passive income stream, without a great lead generation system you will be running around in circles with few results.

Not All Leads Are Created Equal

One of the biggest problems people encounter in online marketing is that they don’t realize the difference between an effective lead and generating a lead for the sake of it. Thus, many internet marketers use less than scrupulous practices in an attempt to generate as many leads as possible. However, even though their list of leads is enormous, it is practically ineffective because many of their leads are not relevant to their goals, which leads to less than stellar results whether it comes to sales or increasing their passive income from network marketing.

This is why it is vital that you always qualify your leads properly, by providing compelling yet relevant content to your audience. What’s the point of generating leads that will cancel their subscription as soon as they realize that your offer is not what they are looking for? It’s just a waste of time as well as money, because that time could be used to generate qualified leads and turn your network marketing business into a profit making machine.

Generating Qualified Leads

The best way to generate qualified leads in network marketing is to ensure that your lead capture funnel is completely relevant to your goals. So, for example, if you are looking to recruit people under you, there is little point in promoting the product you are selling. On the other hand, you should be promoting the business opportunity you are providing through relevant content that shows people you are an authority. This will increase their level of trust in you and will increase the likelihood of them signging up under you.

Conversely, if you wish to increase your direct sales, then you need to promote your product. However, you shouldn’t simply provide a list of features because people do not buy features, they buy benefits. In other words, when you go out and buy a TV, you aren’t buying it because it can show you moving pictures but because it provides you with entertainment. The former is a feature, the latter is a benefit.

The Easiest Way to Create an Effective Lead Generation System

Unfortunately, creating an effective lead generation system is not always as easy as it appears to be which is why beginners to network marketing often give up before they succeed. They try everything from social networking to blogging but they never seem to get very far. However, there are programs, such as CCPro, that help you build an effective lead generation system by providing you with all the tools and resources you need to do so. So, if you wish to see your network marketing business become extremely successful then you need to realize that a great lead generation system is critical and you should investigate programs such as CCPro further to increase your chances for success.

Tags: generating leads, having a great lead generation system, what is a good lead generation system
Posted in Internet Marketing | No Comments »

Marketing on Social Media – The Rules

Wednesday, October 6th, 2010

Marketing via social media, or social marketing, has become quite widespread as the results it generates, both for identifying leads and making sales, are quite impressive. However, many beginners to online marketing claim that this style of promotion is ineffective. This, unfortunately, is because they go about it the wrong way and don’t follow the rules of proper social marketing.

1. Don’t hard sell. The first rule of proper social marketing is to avoid hard selling. You won’t win over any clients. Quite the opposite, in fact, as you will end up alienating people and you will end up putting in a lot of hard work for little return.

2. Offer value before you ask for anything. If you want to succeed with social marketing you need to communicate and provide value to people, first, before you start asking them to buy the products or services you are promoting. By providing value, you establish yourself as an authority in your field and people will trust you. Once they trust you, the likelihood of them buying from you is much higher, since consumers like to do business with people they know and trust.

3. Learn to listen. One important aspect of social marketing is that you can learn a lot about your prospects simply by listening to them. Rather than being the one doing all the talking, you can learn so much more about your market simply by listening to what they want. This way you will be able to measure the effectiveness of your campaigns over time but it will also provide you with important feedback which can be used to design your marketing approach in the first place.

4. Build relationships. Your first goal with social marketing should be to build relationships with your target audience. You need to nurture quality relationships built on trust and that means that you truly have to be interested in what people are saying. Don’t pretend. You are better off being honest and open as this will help you in the long term.

5. Create viral content. If you want to increase the exposure of your brand then you need to create content that people will find so interesting that they will want to share it with their own circle of friends. The more helpful and valuable your content is, the more people will share it and, implicitly, the more your network will grow.

6. Don’t spam. Spamming has become a serious problem in social marketing as many internet marketers do not understand the medium at all. The problem with spamming people with sales messages is that they eventually get annoyed and will stop following you. They certainly won’t be buying anything you are selling just because you send them five messages every hour advertising your new offer. In fact, spamming is the one thing that will guarantee the death of your business, irrespective of the area you are in, whether it’s network marketing or selling your own product.

Social marketing can be an extremely powerful tool and should be an integral part of your overall marketing approach. However, to ensure its effectiveness, you should heed the aforementioned advice, which will lead to outstanding results.

Tags: how to social market, online social marketing, social marketing, viral social marketing
Posted in Internet Marketing | 3 Comments »

How to Track Stats Effectively

Sunday, October 3rd, 2010

No matter the type of online business you run, whether your business focuses on network marketing or some other form of online marketing, if you don’t track your stats effectively, you are probably leaving a lot of money on the table. This is a mistake many beginner internet marketers make as they don’t realize that by tweaking different aspects of their sales funnel, from their sales page to their squeeze page, they can increase their profitability exponentially.

Why You Should Track Your Stats

Tracking your stats is vital to ensuring that your network marketing campaigns are performing properly. You will receive vital information including the number of visitors to your website, how many of those visitors converted into subscribers, how many converted into sales and more. You should use these figures to split test various layouts, sales copy and even squeeze pages because even something as simple as a color change can have a dramatic impact on your conversion rates. Additionally, tracking your web statistics will allow you to find out where your traffic is coming from so that you can focus your efforts on the most effective ones.

For example, if a certain article you published is bringing you a lot of traffic, then perhaps you should publish some more articles in the same vein. Likewise, if you are receiving a lot of traffic from social networking, then consider spending more time on social marketing. Another factor you need to track is the quality of your traffic. If a certain source sends you ten thousand visitors per week but only one converts into a paying customer for your network marketing business, while another source sends you one hundred visitors per week but with fifty conversions, then you should reanalyze your efforts.

When it comes to traffic, quality is just as important as quantity. Tracking your stat will also allow you to see what your visitors like or dislike about your site. You will be able to see both the most common entry pages as well as the most common exit points. This valuable information will allow you to tweak your website to offer your audience more of what they like which will, in turn, keep them coming back.

How to Track Your Stats

As we have already established, if you want to increase the success of your network marketing business, you need to track your stats. How can this be done? The good news is that there are quite a few free programs out there that automatically track your stats and they are outstanding in the functionality they provide. One of these is Google Analytics, which is extremely useful, especially since you can also integrate it with your Adsense account as an additional source of revenue, besides your network marketing endeavors. Google Analytics also offers an incredibly useful feature where it shows you the keywords that visitors used to locate your site. This will allow you to improve your SEO by finding keywords you might never have thought of.

Another free option is Statcounter, which is just as effective as Google Analytics. Of course, there are also plenty of paid options which do offer many more features, such as the ability to track traffic through a single link to your website up to the point the visitor leaves your site. As you can see, tracking your stats provides important information for your network marketing business and it can be the difference between being highly profitable or losing money.

Tags: how to track stats, stats tracking, tracking stats, which stats tracking software should I use
Posted in Internet Marketing | 3 Comments »

How to Make A Facebook Fan Page Rock!

Wednesday, September 29th, 2010

Social networking has become an important part of any internet marketer’s toolbox, especially if they want to build a sustainable business. This is because consumers have changed and hard selling tactics don’t work as well as they used to and usually succeed only in alienating potential customers.

Consumers nowadays want to know the people they are doing business with and there is no other medium quite as effective at achieving this like social networking. If you have been dabbling in social networking for any length of time, whether for personal or professional purposes, you have surely come across a Facebook Fan page.

A Facebook Fan page is invaluable it helps to build a powerful brand for your organization, it can help you establish yourself as an authority in your field, it provides a better avenue for communication with your audience, it can be used to generate leads and grow your email list and much more. As you can see, for any online marketing business, whether you are in network marketing or any other field, a Facebook Fan page can be an important asset if leveraged properly.

However, many people find that their Facebook Fan pages are not performing quite as well as they had hoped. This is because most business owners do not realize that simply owning a page is not enough. It has to attract your target audience and provide the valuable content they are looking for or there is no reason for them to come back to your page.

How to Make Your Facebook Fan Page More Appealing

First and foremost, you have to ensure that you offer compelling and useful content to your fans. Not only should it be useful, but you should also try to offer as much unique content as possible, in other words photos, videos or articles that aren’t available anywhere else. Of course, remember that all the content you post has to be relevant to your brand and your business.

The more unique content you post that is also relevant, the more people will have a reason to return. Another important fact you need to remember is that social networking and Facebook is all about interaction. This means that you should be interacting with your audience to show them that you truly are interested in them. Your goal is to build relationships with your target audience based on trust which will make your prospects more comfortable doing business with you. You should also make sure that you are making full use of all the features a Facebook Fan page provides, including the discussion board.

By offering a place for your fans to communicate and network with each other, you will give them even more reason to return to your page on a regular basis. The more they visit your page, the more chances you have of converting them into lifelong customers. The one mistake most internet marketers make is that they treat social networking as if it were a marketplace for them to sell their wares. Social media sites are meant for communication and interaction, not for sales, even though they can be used effectively to increase brand awareness. The strength of social networking for a business lies in the fact that a small business owner can easily compete with larger companies by building relationships with their target market. Thus, a well created and properly maintained Facebook Fan page will eventually lead to astounding results.

Tags: best facebook fan pages, facebook fan page, how to make a good facebook fan page
Posted in Internet Marketing | 3 Comments »

You’ve Got a Lead – So What?

Sunday, September 19th, 2010

To be successful with network marketing, one aspect of online marketing you need to master is the art of lead generation. However, not all leads are created equal and quality is often much more important than quantity.

Quality vs Quantity: The Debate

Many people will tell you that you need a huge list of leads if you want your network marketing business to be successful. What they fail to mention is that if your list of leads is not relevant or unresponsive, then you may as well have no leads at all.

You’ll simply waste time and money trying to attract more leads because the ones you have are not generating any sales for you. The network marketing business is a numbers game but at the same time a percentage of nothing is still nothing, which is why you need to focus on building a list of relevant leads.

Generating Relevant Leads Through Social Networking

There are many ways you can generate relevant leads but none of them are infallible which is why you are better off combining them for better results. One effective way to generate relevant leads is via social networking. This is because social media sites allow you to interact with your target market and acts, essentially, as a pre-qualifier for your leads. However, you need to ensure that you are providing relevant and compelling content, because if you are promoting Acai berry juice yet all your content is about the latest celebrity news, then your leads will not convert into the sales you are looking for. If you use social networking properly, it can be a powerful tool in your marketing campaigns because you can use it not only to generate leads, but also to gauge how your brand is being perceived online. This is important ammunition you can use to tweak and improve any mistakes you might be making to increase conversion rates. Social networking also allows you to position yourself as an authority in your field, which will prove invaluable to your network marketing business. By gaining credibility in your target market’s eyes, you will find they are much more willing to join your business opportunity or to buy from you.

Lead Generation Via Your Website

While social networking can help you generate an incredible number of relevant leads, your ultimate goal should be to own that list of leads, which you can only do by getting people to subscribe to a list on your website. This means that your website will have to provide relevant and helpful content so that your audience will have a reason to visit your site. Once there, you can offer them an incentive to subscribe to your list. The most common giveaways tend to be reports and ebooks and by doing this, you gain an extra opportunity to cement your reputation as an authority in your field. While the number of leads you have is important to any network marketing business, their quality easily wins out every time. Your goal is to make money and generate business, not win a competition for the longest list of leads. The more relevant your leads are, the more likely they are to take the action you want them to take and the more money you will make.

Tags: generating leads, handling leads, lead generation, network marketing leads
Posted in Internet Marketing | 7 Comments »

Promoting Your Network Marketing Opportunity for Maximum Response

Tuesday, September 14th, 2010

promoting your business If you're new to network marketing, you may be a little overwhelmed by the idea of promoting your program over the Internet. After all, you're dealing with a potentially global audience without ever seeing them face to face, so how will you possibly get your full message across?

Many people believe that promoting an opportunity in person will be much easier, as you have the capability to answer a prospect's questions as they arise.

You're able to read in their body language whether they're interested in hearing more about your offer. You have the advantage of gaining their trust as you speak with them further.

But the Internet is largely anonymous. How on earth are you supposed to gain trust from people and answer their questions when they've simply arrived on a random website to check out what you're offering? The good news is, network marketing over the Internet can often be much easier than many people expect. The key is understanding how to reach the right people so you receive the maximum possible response.

Target Audience

Effective marketing of any product or opportunity is all about finding people who are most likely to be interested in what you're promoting. These people are your target audience. Can you imagine promoting a product about improving your golf swing on a boating enthusiast website? Oh sure, there might be a couple of people who enjoy boating and golfing.

However, you'd see a much better response if you marketed your golfing product on a site where golfing enthusiasts are already visiting. The same principle applies to promoting your network marketing opportunity effectively. You should actively work on finding those people who already have an interest in joining an MLM opportunity as a way to supplement their income or replace their full-time income. You'll see a much better response if you aim directly at them.

Product Awareness

You may also find that promoting the MLM program's underlying product directly can also help to increase your conversion rates. Not everyone will want to join your network, but they may be very interested in buying your product from you. Depending on what your program's main product is, you should seek out people who will benefit from it in some way and then seek to offer them solutions to their problems via your product.

Social Networking

Building a strong, solid network of people in your own program is actually easier online than it is in person. This is especially true since the rise of social networking sites like Facebook or MySpace or Twitter.

Don't be tempted to simply add as many people as you can think of to your friends list and then bombard them with your sales message, as you'll soon find those people will un-friend you or stop following you very quickly. Rather, work on finding ways to offer them assistance, support, guidance and advice designed to help them reach success in their own network marketing businesses.

When they see you're actually committed to helping them succeed, they'll begin to trust you and follow your advice. Before long, they'll be happily joining your network marketing program to put all your wisdom and advice to good use in their own business. If you continue to offer support and assistance, then their continued success could be the key to reaching out to your own success at the same time.

Tags: business promotion, how to promote a network marketing business, network marketing promotion
Posted in Internet Marketing | No Comments »

Network Marketing Mistakes to Avoid

Friday, September 10th, 2010

network marketing mistakes Network marketing isn't necessarily difficult, as long as you spend your time and effort promoting your offer or product to those people who have an interest in it. Unfortunately, there are plenty of people who find the prospect of marketing and promotion to be quite overwhelming. They spread their focus too wide and end up making some mistakes that could be detrimental to their long-term business success.

Here are some simple network marketing mistakes to avoid:

Not Targeting the Right Audience

Your targeted audience is comprised of people who actually want to hear your offer. They have an interest in network marketing and they're actively searching for the right program to suit their needs.

They are keen to make money and they want to build their own network marketing business. These are the people you should be aiming your marketing messages towards. Unfortunately, many marketers believe they can entice people into their network by marketing to as many people as they can possibly reach.

Imagine if you were promoting a particular brand of dog food, but you were sending out your message to avid bird breeders who don't own dogs. Your sales figures and conversion rates would be dismal. The same principle is true with promoting your network marketing message. Trying to lure people who want to make money online over to your offer without actually checking whether those people are interested in MLM can actually damage your conversion rates.

Hiding Your Product or Offer

Have you ever visited a website that made all kinds of promises about the amount of money you could make using their system, yet never actually gave you any information about the opportunity itself? There are plenty of these types of sites around. These are the ones that will tell you that they receive thousands of emails per day asking for more information. They make it sound like they're really bringing in huge amounts of business.

What they don't tell you is that of those thousands of emails, a very low percentage of them actually join up to their network marketing opportunity once they've received the information. They also never give out the number of people who visit the site and leave without asking for more information through sheer suspicion. Hiding your offer or product from your site's visitors might make them curious about what you're offering. It might also make them suspicious that you're somehow ashamed of what you're promoting.

Not Building Trust

Be upfront and honest in all of your marketing, sales and promotional material. Offer advice and assistance to people who ask you. Be helpful to people wanting more information about your proposition. Do what it takes for people to develop a sense of trust in you as a business person and a network marketer they can rely on to get good information when they need it most.

These are relatively simple mistakes, but it's surprising how many network marketers still make them on a regular basis. Avoid making these mistakes in your own business and you should be rewarded with increased conversion rates, improved sales and a more successful business.

Tags: business mistakes, network marketing, network marketing mistakes
Posted in Internet Marketing | No Comments »

Internet Marketing Advice For Beginners

Friday, September 3rd, 2010

Internet marketing advice If you want to become an Internet marketer, you must listen to some advice. If you can remember this advice throughout the beginning stages of your Internet marketing career, you’ll go as far as you want to go. If you forget this advice, however, you’ll likely quit before you ever get your business off the ground.

You Won’t Get Rich Quick

The first thing you need to keep in mind is that you will not get rich overnight with online marketing. Forget all the false promises and half-truths that come from the constant marketing campaigns you’re bombarded with. No matter what you’ve been told, you cannot make it big in this business in a day, in a week or even in a month. It’s going to take lots of hard work and time. Once you accept the fact that you’ll need to work to see results, you’ll be more willing to stick with it when you don’t see results for the first six months or so.

Stay on Track

If you want to make it big with Internet marketing, you have to set goals. Then, you have to plan a way to reach those goals. It’s just like a road map that you use to get from point A to point B. Your marketing plan will tell you which steps to take and in what order. If you don’t have a plan, you won’t know where you’re going or how far you’ve come.

Then, when you hit a stumbling block, you’ll be more likely to quit. If you have a plan and you run into a problem, you’ll know where you’re going so it’ll be much easier to get right back on track. You’ll also be able to see how far you’ve come and that can be very motivating when your spirit isn’t so strong.

Do What Works and Stick With It

Too many aspiring Internet marketers get caught up in this whirlwind of information. They want to make it so badly that they just start soaking up information. They’ll read reports, sign up for newsletters, and some may be e-books and Internet marketing programs.

They’ll learn a system and they’ll get to work. Then, when they don’t see results in a few days or a few weeks, they take to the internet again, choose a different method and then try that one. Then, when that doesn’t produce they’ll go to the next one. This is a vicious cycle that nearly everyone goes through. You must find what works and then stick with that method.

If you work at one method over and over, week after week, you will see results. But if you jump from technique to technique rapidly, you’ll never see results because your efforts won’t be focused. If you’re just starting out with marketing on the Internet, learn the advice above and never forget it. If you can get through the beginning stages of your business with the mindset that your business is a real business that’s going to take work and dedication in order to see results, you’ll be more likely to make it than most aspiring Internet marketers who quit prematurely because they’re too impatient for success.

Tags: become an Internet marketer, how to become an Internet marketer, how to market online, Internet Marketing, marketing on the Internet, online marketing
Posted in Internet Marketing | 8 Comments »

Increasing Conversion Rates for Your Network Marketing Opportunity

Tuesday, August 31st, 2010

Do you know what your current conversion rates are for your network marketing opportunity? Are you aware of exactly how many people visit your website and read your offer each day? Of those visitors, how many of them actually request more information from you? How many join up to your program and become a part of your network? Most people aren't exactly sure of their exact conversion rates.

Regardless of what they are right now, though, there is always room for improvement and increased conversions. After all, a higher conversion rate means more profit for your business overall with less effort from you. Many network marketers simply believe they need to find a way to attract more visitors to their website in order to see more people joining their program, but this isn't always true.

There's no point having ten thousand visitors arriving at your website only to click away in disinterest. By comparison, having just two visitors coming to your site and getting both of them to sign up will be much more profitable for you. It's not just about the number of visitors coming to your site. It's about getting the right people to read your offer and then finding ways to get them to join up before they leave.

So how do you increase your conversion rate? How do you gain people's trust enough to really make them want to ask you for more information? What is the deciding factor that makes them want to join up to your program right away?

Building Trust

Always keep in mind that the Internet can be a largely anonymous medium. People can't see your face and they can't view your office space. They're reading an offer on a website where they have no idea of the faceless entity behind those words. It's important to find ways to get those visitors to trust that you're serious about your business offer. This can be done in a number of ways. You might offer tips, tricks, advice, support, or even answers to the most frequently asked questions. You might offer a newsletter designed to help them build their own successful business based on your own network marketing program. You could also add links to your social networking pages so people can get a sense of exactly who you are. Leave a link to your Facebook page, your MySpace profile, or your Twitter account for people to look you up.

Mailing List

When people visit your website and then click away to somewhere else, you've lost your opportunity to convert that particular person. The odds of them coming back to your site once they've already left are very slim. However, you do have the option of inviting them to join your mailing list before the leave your site. Offer them plenty of incentive for joining. You might give them a free success report, or a tips and hints newsletter as your way of thanking them for joining. This way, you can let them know about your offer or your program each time you send out a new email. Instead of losing that person forever, you now have a way to help increase their awareness of what you're promoting. When their interest has increased enough to want more information, they will head right back to your website, via the handy link you emailed to the people on your mailing list.

Tags: increasing conversion rates, Internet network marketing, network marketing, network marketing opportunity
Posted in Internet Marketing | 3 Comments »

How Carbon Copy Pro Can Take Your Business to New Heights

Saturday, August 21st, 2010

Carbon Copy Pro This is a post from a guest writer Felicia Lonobile

If you’re looking to start an online business, or if you already have an online business that you’d like to take to new levels, Carbon Copy Pro is just what you’ve been looking for.

If you’ve never heard of Carbon Copy Pro, you should know that it is steadily gaining popularity amongst entrepreneurs in 193 countries as being the single best marketing education and resource company for anyone who wishes to succeed with their online business.

Carbon Copy Pro provides an integrated educational and instructional platform that assists its members with creating their very own plug and play internet business. Without the need for overhead, Carbon Copy Pro offers a fully staffed virtual office, communication tools, as well as business resources. They also offer the training and support that ensures that every member is successful.

Carbon Copy Pro offers its members a fully integrated and personalized online marketing and customer management system, detailed traffic, lead and sales tracking capabilities, and a professional call center to assist in closing member product sales.

In addition, CCPro is available in over 50 languages in 193 countries. Carbon Copy Pro also offers extensive training on all aspects of your online business. This includes a comprehensive video training library, marketing plans for variable budgets and levels of experience, a master marketing program that teaches traditional and contemporary Internet marketing techniques, and much more.

The support CCPro provides is second to none with email, phone and live chat support. They provide professional outsourcing and virtual assistant services, and personal marketing mentors. Carbon Copy Pro’s mission statement is about creating value when it comes to respect for the customers, employees, leaders, as well as the community they serve.

The company is strictly committed to the success of each and every Carbon CopyPro associate and they strive to provide every resource in order to assist with their achievements.

Carbon Copy Pro was created by Internet entrepreneurs Jay Kubassek, Alan Moore and Aaron Parkinson back in 2004. They say they created the system because they were motivated by their desires to break free from the bureaucratic bonds of traditional business, corporate corruption and dead end jobs.

In order to become a member of Carbon Copy Pro, potential members will need to complete an application. The application fee is $40, but they only charge a fee, they say, in order to keep people out who may not be as serious as they are about succeeding and making money. After they’ve received your application, they will give you a call. That’s why it’s essential that you provide the correct phone number when applying. The phone call is essentially an over the phone interview. This is where you will be asked about your goals, why you intend to build a business, as well as what you intend to do to reach your goals.

Once you’re a member, you will be able to get started on your own online business right away. With all the resources, training and support, Carbon Copy Pro is exactly what your business needs to succeed in today’s competitive online world.

Tags: business, Carbon Copy Pro, CCPro, how to join CCPro, online business, what is Carbon Copy Pro
Posted in Internet Marketing | 2 Comments »

Archive for the ‘Internet Marketing’ Category