Network marketing for women has changed significantly over the past decade with more and more people turning to the Internet to build their businesses. However, beginners to network marketing often aren’t sure which approach is the best option and even more experienced women network marketers aren’t sure whether they should take the plunge into the world of online marketing.
Online vs Offline Marketing for Women: Capturing Leads
One of the most important differences between the two types of marketing is the way you build your list of leads. In this area, online marketing is much more efficient simply because you can reach many more people at the same time than you can offline.
When you are attempting to build a network marketing business offline, the only way you can really capture leads is by speaking to the people you know and those living in the same area as you. The problem is that it is quite time consuming since you have to talk to everyone individually simply to find out if they are interested in your offer. This can pose a problem if you have little kids to take care of as most women simply don't have the time to prospect AND run a household. The other problem is that if you do manage to qualify them, then you have to convince them to buy your product or to sign up for the business opportunity you are offering.
This means that you have to have some basic selling skills. On the other hand, online network marketing allows women entrereneurs to reach an unlimited number of people from all over the world and, by its very nature, this type of marketing allows you to qualify your leads automatically. If people aren’t interested in your wares or in the business opportunity you are offering then they won’t visit your site. This means that all the people who subscribe to your list are already prequalified and in the time it takes you to physically talk to one person, you can sign up dozens via the internet. And there are many ways of doing this from article marketing to social networking.
Building a Relationship with Your Leads
No matter whether you are marketing online or offline, consumers prefer to do business with people they know and trust. This means that you will have to build a relationship with them, especially if you want to maximize the value of a customer. Offline, you will have to physically contact each person by phone or by going to see them individually. This can be very time consuming and it will also increase your expenses and cut into your profit margin significantly. Plus a lot of women are self conscious about visiting strangers by themselves.
However, if you are running your network marketing business online, all you have to do is send out emails to your whole list of leads via an autoresponder a few times per week. It’s quite clear which approach is a lot more efficient.
Selling, Training and More
Online you can set up a sales funnel that will practically drive your sales on autopilot. You won’t have to guide each person through the process individually and you don’t even have to have any selling skills, as you would offline. Likewise, when it comes to training your new recruits, online you can set up a course through videos and written content that people can use over and over again. Offline you would have to set up training sessions which you would physically have to attend, making it more time intensive and expensive. While both online and offline marketing for women have their merits when it comes to building a network marketing business, it is clear that with online marketing you have the potential to build a much larger business that is sustainable for the long-term.
Tags: network marketing for women, online and offline marketing for women, online marketing for women, women and network marketing
