How to Make A Facebook Fan Page Rock!

Archive for September, 2010

How to Make A Facebook Fan Page Rock!

Wednesday, September 29th, 2010

Social networking has become an important part of any internet marketer’s toolbox, especially if they want to build a sustainable business. This is because consumers have changed and hard selling tactics don’t work as well as they used to and usually succeed only in alienating potential customers.

Consumers nowadays want to know the people they are doing business with and there is no other medium quite as effective at achieving this like social networking. If you have been dabbling in social networking for any length of time, whether for personal or professional purposes, you have surely come across a Facebook Fan page.

A Facebook Fan page is invaluable it helps to build a powerful brand for your organization, it can help you establish yourself as an authority in your field, it provides a better avenue for communication with your audience, it can be used to generate leads and grow your email list and much more. As you can see, for any online marketing business, whether you are in network marketing or any other field, a Facebook Fan page can be an important asset if leveraged properly.

However, many people find that their Facebook Fan pages are not performing quite as well as they had hoped. This is because most business owners do not realize that simply owning a page is not enough. It has to attract your target audience and provide the valuable content they are looking for or there is no reason for them to come back to your page.

How to Make Your Facebook Fan Page More Appealing

First and foremost, you have to ensure that you offer compelling and useful content to your fans. Not only should it be useful, but you should also try to offer as much unique content as possible, in other words photos, videos or articles that aren’t available anywhere else. Of course, remember that all the content you post has to be relevant to your brand and your business.

The more unique content you post that is also relevant, the more people will have a reason to return. Another important fact you need to remember is that social networking and Facebook is all about interaction. This means that you should be interacting with your audience to show them that you truly are interested in them. Your goal is to build relationships with your target audience based on trust which will make your prospects more comfortable doing business with you. You should also make sure that you are making full use of all the features a Facebook Fan page provides, including the discussion board.

By offering a place for your fans to communicate and network with each other, you will give them even more reason to return to your page on a regular basis. The more they visit your page, the more chances you have of converting them into lifelong customers. The one mistake most internet marketers make is that they treat social networking as if it were a marketplace for them to sell their wares. Social media sites are meant for communication and interaction, not for sales, even though they can be used effectively to increase brand awareness. The strength of social networking for a business lies in the fact that a small business owner can easily compete with larger companies by building relationships with their target market. Thus, a well created and properly maintained Facebook Fan page will eventually lead to astounding results.

Tags: best facebook fan pages, facebook fan page, how to make a good facebook fan page
Posted in Internet Marketing | 3 Comments »

Twitter SUCKS!

Thursday, September 23rd, 2010

How can anyone make such a statement? After all, Twitter is being touted as one of the best and most cost-effective marketing tools available online today. It is considered to be one of the most effective lead generation strategies there is for any business, whether network marketing or any online marketing endeavor.

The truth is that Twitter is highly effective, but it can also suck if you go about it the wrong way, which most people do. However, if you want to reap the benefits of Twitter then you need to make sure you follow the guidelines of proper Twitter marketing.

Twitter Is About People

First of all, you need to remember the medium you are on. It is not designed for you to promote your business. It is designed for people with similar interests to interact and get to know each other, also known as social networking.

This, in fact, is an excellent opportunity for a small network marketing business owner to get to know his or her target market, making it easier to build a relationship. Nowadays, relationships sell, not hard selling tactics. In fact, most consumers have become blind to traditional marketing mediums and hard selling tactics. There have been many studies that clearly show people will simply delete an email or leave a site if there is too much blatant advertising, much like they switch between channels when the commercials start on TV.

Spamming is the Kiss of Death

As previously mentioned, blatant selling is a definite no-no on Twitter and this includes spamming your sales and promotional messages to everyone in your list. This doesn’t mean you shouldn’t send out any promotional messages at all, but they have to be the exception rather than the norm. Spamming will not only alienate your target market, but you also stand a good chance of having your account banned, which means that you will lose a very valuable list of leads which can be quite a blow to your network marketing business.

Engage Your Followers

You need to provide your followers with value, meaning that you need to offer relevant and interesting content. The better the content you offer the higher the likelihood of your followers retweeting it to their friends, which can be an incredible advantage for your brand awareness. Likewise, you also need to show that you are interested in your followers, meaning that you need to engage in conversation and be a real person. No one wants to do business with an automated Twitter account, and your lack of interaction will lead people to believe that you are only interested in their wallets. Twitter can be a highly effective marketing tool if used properly. Unfortunately, though, many internet marketers have little idea of the proper approach or simply do not have the patience to build relationships with their followers and the results are disastrous. This is why, if you wish to increase the profitability of your networking marketing business with little to no cost, then you need to consider incorporating Twitter into your marketing strategy, but only if you are willing to put in the time and effort required to do it properly.

Tags: social marketing, social networking, twitter, twitter marketing
Posted in Mindset | 2 Comments »

You’ve Got a Lead – So What?

Sunday, September 19th, 2010

To be successful with network marketing, one aspect of online marketing you need to master is the art of lead generation. However, not all leads are created equal and quality is often much more important than quantity.

Quality vs Quantity: The Debate

Many people will tell you that you need a huge list of leads if you want your network marketing business to be successful. What they fail to mention is that if your list of leads is not relevant or unresponsive, then you may as well have no leads at all.

You’ll simply waste time and money trying to attract more leads because the ones you have are not generating any sales for you. The network marketing business is a numbers game but at the same time a percentage of nothing is still nothing, which is why you need to focus on building a list of relevant leads.

Generating Relevant Leads Through Social Networking

There are many ways you can generate relevant leads but none of them are infallible which is why you are better off combining them for better results. One effective way to generate relevant leads is via social networking. This is because social media sites allow you to interact with your target market and acts, essentially, as a pre-qualifier for your leads. However, you need to ensure that you are providing relevant and compelling content, because if you are promoting Acai berry juice yet all your content is about the latest celebrity news, then your leads will not convert into the sales you are looking for. If you use social networking properly, it can be a powerful tool in your marketing campaigns because you can use it not only to generate leads, but also to gauge how your brand is being perceived online. This is important ammunition you can use to tweak and improve any mistakes you might be making to increase conversion rates. Social networking also allows you to position yourself as an authority in your field, which will prove invaluable to your network marketing business. By gaining credibility in your target market’s eyes, you will find they are much more willing to join your business opportunity or to buy from you.

Lead Generation Via Your Website

While social networking can help you generate an incredible number of relevant leads, your ultimate goal should be to own that list of leads, which you can only do by getting people to subscribe to a list on your website. This means that your website will have to provide relevant and helpful content so that your audience will have a reason to visit your site. Once there, you can offer them an incentive to subscribe to your list. The most common giveaways tend to be reports and ebooks and by doing this, you gain an extra opportunity to cement your reputation as an authority in your field. While the number of leads you have is important to any network marketing business, their quality easily wins out every time. Your goal is to make money and generate business, not win a competition for the longest list of leads. The more relevant your leads are, the more likely they are to take the action you want them to take and the more money you will make.

Tags: generating leads, handling leads, lead generation, network marketing leads
Posted in Internet Marketing | 7 Comments »

Promoting Your Network Marketing Opportunity for Maximum Response

Tuesday, September 14th, 2010

promoting your business If you're new to network marketing, you may be a little overwhelmed by the idea of promoting your program over the Internet. After all, you're dealing with a potentially global audience without ever seeing them face to face, so how will you possibly get your full message across?

Many people believe that promoting an opportunity in person will be much easier, as you have the capability to answer a prospect's questions as they arise.

You're able to read in their body language whether they're interested in hearing more about your offer. You have the advantage of gaining their trust as you speak with them further.

But the Internet is largely anonymous. How on earth are you supposed to gain trust from people and answer their questions when they've simply arrived on a random website to check out what you're offering? The good news is, network marketing over the Internet can often be much easier than many people expect. The key is understanding how to reach the right people so you receive the maximum possible response.

Target Audience

Effective marketing of any product or opportunity is all about finding people who are most likely to be interested in what you're promoting. These people are your target audience. Can you imagine promoting a product about improving your golf swing on a boating enthusiast website? Oh sure, there might be a couple of people who enjoy boating and golfing.

However, you'd see a much better response if you marketed your golfing product on a site where golfing enthusiasts are already visiting. The same principle applies to promoting your network marketing opportunity effectively. You should actively work on finding those people who already have an interest in joining an MLM opportunity as a way to supplement their income or replace their full-time income. You'll see a much better response if you aim directly at them.

Product Awareness

You may also find that promoting the MLM program's underlying product directly can also help to increase your conversion rates. Not everyone will want to join your network, but they may be very interested in buying your product from you. Depending on what your program's main product is, you should seek out people who will benefit from it in some way and then seek to offer them solutions to their problems via your product.

Social Networking

Building a strong, solid network of people in your own program is actually easier online than it is in person. This is especially true since the rise of social networking sites like Facebook or MySpace or Twitter.

Don't be tempted to simply add as many people as you can think of to your friends list and then bombard them with your sales message, as you'll soon find those people will un-friend you or stop following you very quickly. Rather, work on finding ways to offer them assistance, support, guidance and advice designed to help them reach success in their own network marketing businesses.

When they see you're actually committed to helping them succeed, they'll begin to trust you and follow your advice. Before long, they'll be happily joining your network marketing program to put all your wisdom and advice to good use in their own business. If you continue to offer support and assistance, then their continued success could be the key to reaching out to your own success at the same time.

Tags: business promotion, how to promote a network marketing business, network marketing promotion
Posted in Internet Marketing | No Comments »

Network Marketing Mistakes to Avoid

Friday, September 10th, 2010

network marketing mistakes Network marketing isn't necessarily difficult, as long as you spend your time and effort promoting your offer or product to those people who have an interest in it. Unfortunately, there are plenty of people who find the prospect of marketing and promotion to be quite overwhelming. They spread their focus too wide and end up making some mistakes that could be detrimental to their long-term business success.

Here are some simple network marketing mistakes to avoid:

Not Targeting the Right Audience

Your targeted audience is comprised of people who actually want to hear your offer. They have an interest in network marketing and they're actively searching for the right program to suit their needs.

They are keen to make money and they want to build their own network marketing business. These are the people you should be aiming your marketing messages towards. Unfortunately, many marketers believe they can entice people into their network by marketing to as many people as they can possibly reach.

Imagine if you were promoting a particular brand of dog food, but you were sending out your message to avid bird breeders who don't own dogs. Your sales figures and conversion rates would be dismal. The same principle is true with promoting your network marketing message. Trying to lure people who want to make money online over to your offer without actually checking whether those people are interested in MLM can actually damage your conversion rates.

Hiding Your Product or Offer

Have you ever visited a website that made all kinds of promises about the amount of money you could make using their system, yet never actually gave you any information about the opportunity itself? There are plenty of these types of sites around. These are the ones that will tell you that they receive thousands of emails per day asking for more information. They make it sound like they're really bringing in huge amounts of business.

What they don't tell you is that of those thousands of emails, a very low percentage of them actually join up to their network marketing opportunity once they've received the information. They also never give out the number of people who visit the site and leave without asking for more information through sheer suspicion. Hiding your offer or product from your site's visitors might make them curious about what you're offering. It might also make them suspicious that you're somehow ashamed of what you're promoting.

Not Building Trust

Be upfront and honest in all of your marketing, sales and promotional material. Offer advice and assistance to people who ask you. Be helpful to people wanting more information about your proposition. Do what it takes for people to develop a sense of trust in you as a business person and a network marketer they can rely on to get good information when they need it most.

These are relatively simple mistakes, but it's surprising how many network marketers still make them on a regular basis. Avoid making these mistakes in your own business and you should be rewarded with increased conversion rates, improved sales and a more successful business.

Tags: business mistakes, network marketing, network marketing mistakes
Posted in Internet Marketing | No Comments »

Is Network Marketing the Right Home Business for You?

Tuesday, September 7th, 2010

Many people searching for the right home business to supplement their income or perhaps replace the income from their day job simply have no idea where to begin. They may start out looking for online home businesses over the Internet, or they may respond to ads looking for new people to join downlines.

In each of these cases, the person isn't really considering what type of business he or she is getting into – only that there is a compensation plan that promises to earn them more money. The problem with jumping into a business opportunity based only on the promise of earning big money is that you don't really have an underlying interest in the business or products you'll need to promote in order to earn that money.

Negative Press

Network marketing, or more frequently known as MLM, has received a lot of negative press in recent years. However, the majority of these negative, nasty comments about MLM programs often come from disgruntled ex-MLM consultants who simply haven't achieved the level of success they'd hoped for. Instead of earning the huge amounts of income they'd been promised, they feel somehow short-changed when their business fails.

They never seem to take responsibility for their own short-comings, but rather they choose to blame the business itself for their own personal failure. Yet, if you speak to other people within the very same programs who have built successful businesses, you'll hear a very different story. These are the motivated, positive people who found a program they believe in and then accessed the available support systems in place to build a solid, successful business.

Motivation Levels

Of course, what these people often forget is that if they'd chosen a different network marketing opportunity that held more appeal for them and matched in with their own interest levels, they may have had a better chance at success. They would have found it easier to remain highly motivated and wouldn't have had a problem explaining their opportunity to other people in such a way that encouraged enthusiasm from them too.

Social Interaction

Most people automatically assume that network marketing will mean hounding your friends and family to buy products from you or join your downline. However, if you're a naturally shy type of person, this kind of constant social interaction could seem a bit overwhelming. The Internet makes it much easier for people to still develop strong downlines and networks without actually having to leave home. Social networking sites, blogs, forums and other community sites make it much easier to meet people who are likely to have an interest in your product or program right from the comfort of your own computer screen.

Compensation Plan

Some network marketing opportunities have tiered compensation plans that may allow you to earn income from a small percentage of the profits made by people in your downline. Others have straight-forward commission based plans based on selling the product yourself. If the program you're considering has a compensation plan that seems too confusing to figure out, don't simply give up on it. Speak to other people within the program and ask them how you can take advantage of it too.

Tags: finding the right business from home, home business, network marketing business, the right home business
Posted in Mindset | 1 Comment »

Internet Marketing Advice For Beginners

Friday, September 3rd, 2010

Internet marketing advice If you want to become an Internet marketer, you must listen to some advice. If you can remember this advice throughout the beginning stages of your Internet marketing career, you’ll go as far as you want to go. If you forget this advice, however, you’ll likely quit before you ever get your business off the ground.

You Won’t Get Rich Quick

The first thing you need to keep in mind is that you will not get rich overnight with online marketing. Forget all the false promises and half-truths that come from the constant marketing campaigns you’re bombarded with. No matter what you’ve been told, you cannot make it big in this business in a day, in a week or even in a month. It’s going to take lots of hard work and time. Once you accept the fact that you’ll need to work to see results, you’ll be more willing to stick with it when you don’t see results for the first six months or so.

Stay on Track

If you want to make it big with Internet marketing, you have to set goals. Then, you have to plan a way to reach those goals. It’s just like a road map that you use to get from point A to point B. Your marketing plan will tell you which steps to take and in what order. If you don’t have a plan, you won’t know where you’re going or how far you’ve come.

Then, when you hit a stumbling block, you’ll be more likely to quit. If you have a plan and you run into a problem, you’ll know where you’re going so it’ll be much easier to get right back on track. You’ll also be able to see how far you’ve come and that can be very motivating when your spirit isn’t so strong.

Do What Works and Stick With It

Too many aspiring Internet marketers get caught up in this whirlwind of information. They want to make it so badly that they just start soaking up information. They’ll read reports, sign up for newsletters, and some may be e-books and Internet marketing programs.

They’ll learn a system and they’ll get to work. Then, when they don’t see results in a few days or a few weeks, they take to the internet again, choose a different method and then try that one. Then, when that doesn’t produce they’ll go to the next one. This is a vicious cycle that nearly everyone goes through. You must find what works and then stick with that method.

If you work at one method over and over, week after week, you will see results. But if you jump from technique to technique rapidly, you’ll never see results because your efforts won’t be focused. If you’re just starting out with marketing on the Internet, learn the advice above and never forget it. If you can get through the beginning stages of your business with the mindset that your business is a real business that’s going to take work and dedication in order to see results, you’ll be more likely to make it than most aspiring Internet marketers who quit prematurely because they’re too impatient for success.

Tags: become an Internet marketer, how to become an Internet marketer, how to market online, Internet Marketing, marketing on the Internet, online marketing
Posted in Internet Marketing | 8 Comments »

Archive for September, 2010