Do you know what your current conversion rates are for your network marketing opportunity? Are you aware of exactly how many people visit your website and read your offer each day? Of those visitors, how many of them actually request more information from you? How many join up to your program and become a part of your network? Most people aren't exactly sure of their exact conversion rates.

Regardless of what they are right now, though, there is always room for improvement and increased conversions. After all, a higher conversion rate means more profit for your business overall with less effort from you. Many network marketers simply believe they need to find a way to attract more visitors to their website in order to see more people joining their program, but this isn't always true.

There's no point having ten thousand visitors arriving at your website only to click away in disinterest. By comparison, having just two visitors coming to your site and getting both of them to sign up will be much more profitable for you. It's not just about the number of visitors coming to your site. It's about getting the right people to read your offer and then finding ways to get them to join up before they leave.

So how do you increase your conversion rate? How do you gain people's trust enough to really make them want to ask you for more information? What is the deciding factor that makes them want to join up to your program right away?

Building Trust

Always keep in mind that the Internet can be a largely anonymous medium. People can't see your face and they can't view your office space. They're reading an offer on a website where they have no idea of the faceless entity behind those words. It's important to find ways to get those visitors to trust that you're serious about your business offer. This can be done in a number of ways. You might offer tips, tricks, advice, support, or even answers to the most frequently asked questions. You might offer a newsletter designed to help them build their own successful business based on your own network marketing program. You could also add links to your social networking pages so people can get a sense of exactly who you are. Leave a link to your Facebook page, your MySpace profile, or your Twitter account for people to look you up.

Mailing List

When people visit your website and then click away to somewhere else, you've lost your opportunity to convert that particular person. The odds of them coming back to your site once they've already left are very slim. However, you do have the option of inviting them to join your mailing list before the leave your site. Offer them plenty of incentive for joining. You might give them a free success report, or a tips and hints newsletter as your way of thanking them for joining. This way, you can let them know about your offer or your program each time you send out a new email. Instead of losing that person forever, you now have a way to help increase their awareness of what you're promoting. When their interest has increased enough to want more information, they will head right back to your website, via the handy link you emailed to the people on your mailing list.

Tags: increasing conversion rates, Internet network marketing, network marketing, network marketing opportunity

This entry was posted on Tuesday, August 31st, 2010 at 5:32 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.